Coca cola pest analysis and strategy plans

Thompson JL Social cultures may differ for the geographical area, religion, believes etc. The companies rating with regard to credit is high that is the reason they would be able to come up with the finance to acquire the suppliers.

Pestle analysis is the combination of political, economical, social, technological, legal and environmental issues which are needed to be analysis in order to measure their own situation.

This model is basically uses for identify the different factors which influence the business. The following diagram depicts the strategic framework of Coca-Cola.

PEST Analysis for Strategic Marketing and Management Environment

If consumers cannot tell the difference in taste between the two in a blind taste test, then the only differentiating qualities are the product brands.

Taken together, the 5 Forces analysis and the PEST analysis should lead to conclusions about the opportunities and threats facing The Coca-Cola Company as revealed by your research. So they both will operate the business smoothly and the relation will be healthy thus the business bring a chance to open the door of success.

The organization also comes under the purview of income tax policies as per the jurisdiction of the countries in which it is operating. The best way to do that would be through complete take over of a supplier or the process of integration vertically. The Ansoff Matrix high spots four utile tools for researching growing chances.

This part basically concern about the health issue, antitrust law, labour law etc. So the technological support also a vital factor for doing business in different country smoothly.

Critically evaluate these elements, including consideration of how these elements do or do not account for stakeholder's interests.

Not only would it require changing the size of the Coke bottle, but it would also require changing the size of all of the Coke refrigerators which were built to only accommodate the smaller 6.

A product is a blend of psychological, physical, symbolic and service attributes, not only the physical merchandise. Now the company has almost brands in all over the world. This may involve some assumptions as to the cost of capital; just be clear as to the assumptions you are making.

As Coca-Cola is a big brand in the world so they have to maintain the political issues also. The political external factors that relate to PepsiCo are as follows: Benchmarking supply chain sustainability: Coca-Cola has recognised the importance of maintaining their merchandise in the public sphere.

Threat of New Entrants Due to big brand loyalty and huge brand image Coca-Cola has to face less threat of new entrants Very huge and effectual advertising expenditure reduces the threat Live and exclusive contracts with bottling networks give them competitive edge.


Porter five factors is a most effective model in the business tools world.Technological Factors. Technology is the main factor in the analysis of any industry. Similarly, the beverage company, Coca Cola, needs excellent machinery that is helpful in manufacturing better quality products in high quantities.

PEST analysis has been used for evaluating the beverage industry of UK for understanding the business environment and customer behaviour. Strength and weakness of Coca Cola and its competitors have been mentioned as well. To the Board of Directors of Coca-Cola Company: We, at Alpha Consulting Group, appreciate the opportunity to present you with this proposed three year strategic business plan.

In order to compose this plan, we conducted extensive research, including a detailed analysis of your company’s environment, both internal and external forces and factors.

The PEST analysis can help make the decision whether or not a particular country or region holds any potential for profitable business. Any market has the potential for good or bad, and the analysis helps weigh things in a very objective balance.

Strategic Marketing Plan for Coca-Cola - PEST Analysis utmost executional of promotional strategy. Coca Cola is always designed unique marketing mix.

Coca Cola PEST Analysis

Marketing Strategy Analysis of Coca Cola Essay Sample. INTRODUCTION. This report serves as a comprehensive marketing audit of Coca-Cola. This audit examines the internal and external operating environment, the varied strengths, weaknesses, and other market forces driving change at Coca-Cola.

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Coca cola pest analysis and strategy plans
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